Our story
from 1938 to today
1998-2021
1938
The beginning
The Lavoratti company was established in 1938 in Varazze, on the western Ligurian coast in Italy. It started its activities on beaches, selling sweets and drinks from a wooden box to beachgoers. A few years later, Liberto Lavoratti opened a shop in the historic centre of town, and the chocolate adventure started.
1938
The beginning
The Lavoratti company was established in 1938 in Varazze, on the western Ligurian coast in Italy. It started its activities on beaches, selling sweets and drinks from a wooden box to beachgoers. A few years later, Liberto Lavoratti opened a shop in the historic centre of town, and the chocolate adventure started.
1964
FABIO FAZIO
“That was the year I was born, in Savona, ten kilometres from Varazze. That’s where my grandparents were, and every Easter, they would buy me a Lavoratti egg. The days immediately before Easter were full of a magical, unrepeatable anticipation. I can still feel that smell of chocolate on me, it was so desired, it filled the room, and it had to be consumed carefully so that it would last the longest time possible. I am happy to have contributed with my other partners so that this company can continue in its path, overcoming the difficulties of these tough years”.
Fabio Fazio
2020
A NEW START
Fabio Fazio and Davide Petrini acquire the Lavoratti brand and start its relaunch with the utmost care for the terroir and its traditions.
2020
A NEW BEGINNING
Fabio Fazio and Davide Petrini acquire the Lavoratti brand and start its relaunch with the utmost care for the terroir and its traditions.
2021
Corrado Assenza
Arrival of Corrado Assenza – the great pastry chef from Noto (Sicily) and internationally-acclaimed flavour-smith, careful selector of ingredients and a champion of absolute quality.
2022
Confectionery
Lavoratti 1938 was born as a creative laboratory to experiment with new paths, to write new stories through chocolate and which immediately opened its doors to decidedly prestigious encounters.
2022
The new chocolate
A completely renewed Lavoratti starts off once again with great enthusiasm, targeting a wider audience and expanding its product range, though retaining the care and passion that have been its trademark from day one. Precious chocolate from San Josè – used by the top pastry and starred chefs – was selected as the most suitable vehicle to carry the flavours and scents of the Mediterranean.
2022
The new chocolate
A completely renewed Lavoratti starts off once again with great enthusiasm, targeting a wider audience and expanding its product range, though retaining the care and passion that have been its trademark from day one. Precious chocolate from San Josè – used by the top pastry and starred chefs – was selected as the most suitable vehicle to carry the flavours and scents of the Mediterranean.
2022
The confectionery
Lavoratti 1938 was born as a creative laboratory to experiment with new paths, to write new stories through chocolate and which immediately opened its doors to decidedly prestigious encounters.
2023
CARLO CRACCO
Exactly six months after the birth, on September 15th, 2022, announced to the press at Carlo Cracco’s Restaurant in Portofino, “Il Pitosforo”, we are really proud to announce that, on the occasion of Easter 2023, Carlo Cracco and Lavoratti 1938 meet again to launch a collaboration which we are sure will be lasting and profitable and which begins with the presentation of a special collection.
2023
CARLO CRACCO
Exactly six months after the birth, on September 15th, 2022, announced to the press at Carlo Cracco’s Restaurant in Portofino, “Il Pitosforo”, we are really proud to announce that, on the occasion of Easter 2023, Carlo Cracco and Lavoratti 1938 meet again to launch a collaboration which we are sure will be lasting and profitable and which begins with the presentation of a special collection.
2023
MARCO FERRARI
Marco Ferrari is our maitre chocolatier: he runs our confectionery with great expertise, authentic passion and relentless curiosity, daily exploring new flavors in search of the perfect taste. Chocolate is a wonderful ingredient, which allows you to explore distant worlds and at the same time to become a child again.
2023
MARCO FERRARI
Marco Ferrari is our maitre chocolatier: he runs our confectionery with great expertise, authentic passion and relentless curiosity, daily exploring new flavors in search of the perfect taste. Chocolate is a wonderful ingredient, which allows you to explore distant worlds and at the same time to become a child again.